Creating effective content for social media and digital marketing is all about relevancy and timing. It is about reaching out to customers in a way that will emotionally engage them with your content. If you create a photograph or a video that will inspire, make them laugh or make them look in awe then you have engaging effective content.
Should I choose Facebook or Google? We’ve established the starting point for our digital journey. We know who your customers are. You’ve even set your digital marketing goals you want to achieve. Now the decision is what channels do we use to reach our customers, to achieve these goals. Is Facebook the right path or [...]
Know Your Marketing Goals Before You Go Any Further What are your goals? “To get more customers and make more money obviously!” might be your immediate reply. Ultimately every business wants to be thriving and profitable. Whilst you may want to do a hard sell we must be aware that today’s customers are much more [...]
Social Media and Digital Advertising Brings Your Customers Home There has never been a time when you can reach customers and potential customers more easily than today. Gone are the days where blanket paper directory marketing or flyers through letter boxes were the only affordable ways to reaching customers. Businesses regularly spent large amounts of [...]
Your Social Media and Digital Marketing Journey starts here... The one absolute truth for any journey is that you need to know where you are starting from. Every journey, including your Social Media and Digital Advertising journey, has a starting point. Whether you are just starting out or established you to be able to plot your starting [...]
To capture the hearts and minds of your customers you need to understand “Why?” they are or will become your customers. The easiest way to understand why your customers come to you is to ask yourself the same fundamental question – “Why?”. Why do I do what I do? If you want to build an [...]
Always wanted to be an Entrepreneur? To be your own boss? Love the idea of having all the freedom to do what you want and when you want it? Whilst many people relish the idea of controlling their own destinies, the whole idea of being completely self-reliant can fill many with dread. We have put [...]
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